You have to love the creativity of advertisers.  We’re always finding ways to push products, and this new world of technology is only making it more fun — for us.

But as we’re able to target more and more work, consumers are realizing that they’re being taken advantage of in ways that they can’t even follow.

Facebook is a great one.

Did you know that if you are a fan of some company, or belong to a group or cause, those firms can create and place ads on Facebook that will appear to YOUR friends?  The kicker is, YOUR picture will be in their ad, as if you’re endorsing them.

Sneaky, eh?  I agree.

So here’s how to get yourself out of that jam.  It’s seven steps, but they are really easy:

Step 1. Log in to your Facebook Account.
Step 2. Go to Settings in the top right navigation bar.
Step 3. Choose “Privacy Settings” from the pull down menu.
Step 4. Click on “manage” in the Privacy setting choice in the list.
Step 5. Select the “News Feed and Wall”.
Step 6. Pick the “Social Ads” tab at the top.
Step 7. From the drop down menu, choose “no one”.

That’s it.  You’re out.

Now we’ll see what tomorrow brings.

In an old episode of “Taxi” (yes, it’s from long ago and my memory is a bit sketchy — but the point is correct), Alex wanted to search for his long lost daughter who he had just found out lived in a nearby city — he just didn’t know exactly where.  Elaine said he should just go there and start asking around.  “Do you know how big that city is?”, Alex asked Elaine.  Without looking up, Reverend Jim answered from a distant corner, “24.2 square miles.”  Alex and Elaine looked in shock at Jim, but thought it best not to divert the discussion.  “Well then go through the phone book and see where she lives,” Elaine insisted.  “Elaine, do you know how many people there are in that city with the same last name as my daughter?”  Again, Reverend Jim answered without looking up, “6,435″.  Now Alex’s and Elaine’s curiousity got the most of them.  “Jim, how do you know all this stuff?”, Alex asked.

Jim looked up in amazement.  “Was I right?”

My point here is that Jim’s ridiculous answers to some impossible questions were readily accepted by Alex, Elaine and the viewing audience — which is what made the joke so funny.  But the only reason everyone trusted him was because his answers were specific and delivered with confidence.

What’s this have to do with following negativity?

Well, today’s economic climate has people scrambling all over looking for answers and we’re willing to listen to anyone who has specific information and a confident tone.  Trouble is, two people giving specifics in a confident tone can still have opposite opinions — in fact, they can disagree completely.  Doesn’t matter though, because no opinion is right.  They’re just opinions.  After listening to a sample of prognosticators for an hour, your head will be spinning and you’ll be more confused than ever.

So why are we scrambling?  What’s with this pent up nervous energy over the economy?

I think it’s because most people are followers, and they’re listening to and believing in the negativity.  They see others worried about their jobs, losing their homes, and pinching pennies at the stores and they do the same.  And then one person tells ten people, who tell ten people, who tell .  .  .

But should we be so frightened?  Should this negative news affect us?  I don’t think so.  Sure, losing a job is no vacation, and losing your home can be crushing.  But fearing it, well, that just does nothing to help and, in fact, it hurts.  Yet people find it hard to avoid fear simply because so many people are experiencing it — and talking about it.

But why follow the lead of others?  Why believe without question what they say, much like Alex, Elaine and the audience believed that Jim knew what he was talking about?  Why start making negative plans (ie if I lose my job, then I’ll . . . ) when there’s no guarantee you’ll need them?  Why not make positive plans?

Hmmm.  Positive plans.  Sounds good, right?  And with a majority of people bracing from the current state of the world, the time is right for the go-getters to go get.  Opportunity is out there, it really is.  I know because we just picked up two new accounts in one month, and our calls are rising because we’re out there with a positive face.  Plus, we’re hiring.  How many companies can say that?

You know what others in our industry do when they hear my news and my outlook?  They tell others — in disbelief — who in turn tell others, who tell others, etc.  This news tends to lead to a small percentage of go-getters contacting us, mainly because they look to partner with those who are succeeding rather than those who are failing.

So while (according to the experts) the economy is failing, consumer confidence is zip, unemployment is growing, foreclosures are at an all time high and people are just anxious, look on the bright side.

You’re here.  Your family is here.  The country is here.  The world is here.  All the rest is just details for you to make the most of — just like two years ago when nobody was panicking.  Sure, the situation has changed.  But the game is the same.

So go out and play to win.  Have fun.  Enjoy.

And trust that you’ll make it.  You always have, and you always will.

In a report published by the Center For Media Research and reprinted here, surveys through 2008 by the Pew Internet and American Life Project show that a larger percentages of older generations are online now than in the past, and they are doing more activities online. Generation X (not Y) is the most likely group to bank, shop, and look for health information online. Boomers are just as likely as Generation Y to make travel reservations online. And even Silent Generation internet users are competitive when it comes to email.
The biggest increase in internet use since 2005 is the 70-75 year-old age group. While just over one-fourth (26%) of 70-75 year olds were online in 2005, 45% of that age group is currently online, and doing more activities online.

Instant messaging, social networking, and blogging have gained ground as communications tools, but email remains the most popular online activity, particularly among older internet users, writes Sydney Jones and Susannah Fox in the report. 74% of internet users age 64 and older send and receive email, making email the most popular online activity for this age group. 89% of teens claimed to use email in 2004. Now, just 73% currently say they use email.

Teens and Generation Y (age 18-32) are more likely than their older counterparts to seek entertainment through online videos, online games, and virtual worlds, and they are also more likely to download music to listen to later.

78% of     12-17 year-old internet users play games online
73% of     online teens email, the second most popular activity for this age group
50% of     Generation Y play online games

The report says that health questions drive internet users age 73 and older to the internet just as frequently as they drive Generation Y.  Researching health information is the third most popular online activity with the most senior age group, after email and online search.

Generation X (ages 33-44) continues to lead in online shopping:

80% of     Generation X internet users buy products online
71% of     internet users ages 18- 32 buy products online
38% of     online teens buy products online
56% of     internet users ages 64-72 do
47% of     internet users age 73 and older buy online

67% of     Generation X internet users lead in online banking, while

57% of Generation Y to do their banking online, up from 38% in 2005. There has been no significant growth among older generations when it comes to banking online

Downloading videos is now being done more equally across all generations under 73 years old.

31% of     Generation X claim to download videos as of 2007
38% of     Generation Y downloaded videos
13% of     G.I. Generation internet users (age 73+) reported downloading videos,     up from 1% in 2005
13% of     the online Silent Generation (ages 64-72) say they download videos,     up from 8% in 2005
Who are these people…

Internet Generations Explained

Internet Generations Explained

The writers note, in summary, that “…contrary to the image of Generation Y as the ‘Net Generation,’ internet users in their 20s do not dominate every aspect of online life.”

Consumers and companies are pulling back spending, which seems to create a unique opportunity to re-evaluate media plans and budgets. Mediums and venues that have always worked before aren’t working as well right now. And while they may work again, the key to your survival is being flexible with your ad dollars.

Prosper Media PlanIQ, a media buy allocation tool created by Prosper Technologies, has evaluated the top three wireless carriers’ media buys and compared them to their research on how consumers say they are researching and gathering information on purchasing a cell phone. While this may not be your industry, we can still learn a lot from the data.

Finding the right mix for your ad dollars should be considered on a case-by-case basis. It’s important to not overspend on some media options at the expense of others such as magazines, outdoor, radio and Internet. The Internet works best for companies who already have a strong reputation and can provide information that would be actively searched by potential and returning customers. In fact, Prosper’s study finds that most consumers believe that many companies under-utilize the Internet. Magazines, outdoor and radio remain a very strong option for companies who don’t have immediate brand recognition or who have messages that need to be broadcast.

  • Wireless Carrier % of U.S. Advertising Spend in 2007 (Measured Media)
  • Recommendation: Media influence weighted by consumption and media cost for adults 18+ Prosper MediaPlanIQ is a result of analysis of BIGresearch’s Simultaneous Media Usage Survey (SIMM) by Prosper Technologies. Prosper Technologies collaborated with Martin Block, Ph.D., and Don Schultz, Ph.D., of the Medill School at Northwestern to analyze SIMM Surveys over six years to develop Prosper MediaPlanIQ.
  • Chart’s Source: Ad Age Domestic Ad Spending by Category (2007)/Measured Media from TNS Media Intelligence’s Stradegy, Prosper Media Allocation Model