As social media continues to gain momentum – and it will – there are certain things that companies should keep in mind when implementing social networks into their marketing platform. One of the most important lessons to learn is that social media needs to be integrated into your overall strategy. In order to do this properly, there are some ideas to keep in mind.
First, you need to put a face to your brand. Many companies are anxious to hop onto Twitter or Facebook, slap a logo on, send out some vague promotional messages and call it a day. People cannot and will not relate to a seemingly distant company trying to connect. People want to connect with living, breathing people. More than connect, they want to converse.
Once you get the basics, it’s imperative to “up your game.” People have followers and fans for one reason – because they’re interesting. Companies that successfully implement social media programs make people laugh or draw curiosity or incite passion.
One mistake that organizations can make is to forget about the brick and mortar aspect of business. While your marketing strategy might be booming online, you need to find ways to tie that back to the offline world, whether its driving traffic to events or to a physical store location. Use social media as a way to empower your offline services, and vice versa.
Finally, remember that your social media strategy will not survive without technology. Embracing technology means embracing change and you must do both if you want your organization’s social media presence to thrive.
The fast-paced technology world makes a solid partnership between creatives and programmers inevitable. Having this type of collaboration ensures that the strategy driven by the marketing team will have a reliable and efficient method and platform for broadcast.
Blogs and online publications have long been a thorn in the side of traditional print publications because of the speed with which they can break news. But now, online publications have an annoyance of their own in the form of Twitter.
From a personal perspective, Twitter is now where I go when I hear word of an important event taking place. Reuters knows a lot of Tweeters do the same thing, and they recently addressed it.
From Mashable: (full article)
Last night, Reuters released their social media policy, which includes instructing journalists to avoid exposing bias online and tells them specifically not to “scoop the wire” by breaking stories on Twitter.
The strict instruction makes it clear that even though news continually breaks on Twitter first — especially in disaster scenarios — Reuters journalists are to break their stories first via the wire and not on Twitter.
Twitter has gained relevance astonishingly quickly. Considering a tweet can hold only 140 characters it’s ironic that Twitter is the most versatile social networking site in the world. It’s a powerful platform, and one that is becoming more and more difficult to ignore. Reuters is taking a bit of a gamble with its new policy, and it will be interesting to see if more news outlets follow their lead or turn in the other direction.
We’re thrilled to be working with Metrostudy, the leading provider of primary and secondary market information to the housing, retail, and related industries nationwide. This national account serves anyone interested in consulting expertise on development, marketing, and economic issues. From research studies to personal consultations to Metrosearch, their powerful computer application that allows clients to access research quickly and easily, this company is truly the go-to when it comes to making decisions about housing or development across the US.
In the early stages of our partnership, we have set Metrostudy up with a Twitter account (@MetrostudyCorp) and Facebook page (/Metrostudy) , which we maintain to keep their audience up to date on industry trends and forecasts, discussions and commentaries, as well as notifications of blog updates about news and data. We have also launched a Metrostudy blog on which their expert staff posts articles about important industry news as well as events.
We are pleased to be a part of the Metrostudy team as their web marketing branch. If you’d like to keep updated about the latest housing and retail market trends, sign up for any of the above, or join our Metrostudy elist for up-to-date news, events, and market research information, including development news, issues related to the current economy, Metrostudy events, and so much more delivered right to your e-mail inbox.
If you’d like information about how DC Interactive Group can help your business out as a part of your team, contact us.
We’re proud to announce our new client, Seigle’s Cabinet Center, the largest distributor of kitchen and bath products in the Chicago market. Seigle’s stands as one of Elgin’s greatest and longest standing family-owned businesses. And if that isn’t enough to spark our excitement, they are also good people—and we love to work with good people.
Seigle’s is an Elgin-area staple—it was established in 1881 by a prominent group of Elgin businessmen led by the Borden dairy family who knew Elgin needed a well-supplied lumber yard. The company grew to be one of the top 50 building materials dealers nationwide. In 2005, Seigle’s was acquired by Stock Building Supply, who exited the market in 2009 due to market conditions. Mark Seigle and family reacquired the cabinetry operation, distributing kitchen and bath products in the Chicago market. Seigle’s, all of Elgin would agree that it’s great to have you back!
We are joining the Seigle’s team as their web marketing specialists to help spread the word about their return to the market, and to establish and maintain relationships with their customer base and potential customers. We are reaching out to builders, home buyers, and purchasing agents through Twitter , Facebook , eblasts, Flickr , LinkedIn , a blog , and other social media techniques.
Expect to see helpful industry news and tips, photos and videos of their stunning work, and current promotions and special offerings. We are proud to be the newest addition to the Seigle’s team.
If you’d like information about how DC Interactive Group can help your business out, contact us.